This eBook will teach you the importance of customer influence. And how to set about achieving it – ethically. In it you will learn the advantages that you obtain through Customer Influence.
How many of the following questions could you answer for your last proposal?
- Were you expecting it?
- Did you know what it was going to ask for in detail?
- Do you have a solution planned out already?
- Are your team-mates onside and exclusive?
- Does the customer know you and like what you do?
- Did the customer make sure you were going to bid?
- Do you have a Champion within the Customer’s organisation who is pushing for your solution?
- Can you name the person with financial authority to buy your product?
If the answer to most of these questions is “no” your chances are even – at best. You’re in the same boat as everyone else. So your price better be good!
Equal to everyone else.
In fact, unequal.
Because someone else will be able to answer yes to all of those questions.
Because they understand the importance of influencing the customer.
And know how to go about it.
So you see, if you wait until the Request for Quotation or Request for Proposal is released, you have failed!
Our eBook explains all this to you.
It will teach you simple, memorable principles and practices which underpin your Customer Influence work and are the SMART way of ensuring you establish influence – ethically.
So next time you’ll be ahead of the field.
What people say about Steve Price and BCM Products:
“BCM Products help to reduce the learning curve of new business development managers in the private sector, where you are expected to hit the ground running and become effective almost immediately.” Pat Cullen, Business Development Consultant
“Steve is a consummate professional… …His real talent lies in leading bid teams. He has a knack of succinctly summarizing what needs to be done to win. I have worked with him on a number of bids and would be delighted to again.” Vince Dobbin, General Manager, Wireless Fibre Systems Ltd.
- Learn why it is important to influence customers to get ahead of the playing field
- Learn How to influence customers in an ethical way
- Understand the power of reciprocity
- Adopt this essential step in the "complex sales" process
- Simple 5 Step influence process - proven across many market verticals
- It will usually be $14.97 but until 31st August earlybirds can get it for just $9.97
- Note: Customers in the EU are required to pay VAT on top - Non EU Customers DON'T
- Earlybird purchasers should use code: C2TSW at the paycart to receive the discount
Risk Free Guarantee

I am so convinced that you will really benefit from this book that I will add a further 20% refund to the total Guarantee - out of my own pocket - for those who buy "Customer Influence the SMART Way" from one of the links on this page.
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