Proposal Writing: 7 steps to failure

A defined file structure avoids duplication, nugatory work and frustration

Each proposal you write is different. Each RFQ or ITT “exam” question you answer will be unique.  Proposal writing is 80% mechanistic and logical process. Winning proposal writing uses the remaining 20% to produce highly focussed innovative content which clearly and quickly gives the assessors your message, backed up by evidence.  Messing up that mechanistic [...]

Winning Business: customer influence for business development

People who develop mutual regard for each other do better business

Winning business is what it is all about, yet many businesses don’t appreciate the need to interact with customers and establish a positive influence, before writing a proposal to them.   Mark McCormack, founder of IMG, summarised the reality very succinctly: “All things being equal people will do business with a friend. All things being unequal people will still do business with a [...]

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