How You Win More Business

winning_team

Losing business sucks. Dont let anyone tell you differently. You feel sick Your head spins. All your team’s effort is flushed away and you worry if you will have to let them go. Winning business is the lifeblood of all commercial organisations. So you will have to let them go if you don’t learn how to [...]

Proposal Writing – I spent 10 years to save you $953.00

Save $953 with Business Capture Mastery

Do as I say not what I do – or, rather, did. I wish I knew then what I know now. It would be so different. And I would be so different. And the businesses I worked for would be very different too. Much better off as they would have won more business along the [...]

Proposal Writing – How to use copywriting to win

Rolls_Royce_Silver_Cloud

Now synonymous with the sheer quality of Rolls Royce, this is possibly the most famous piece of copywriting in the history of advertising. It was created by David Ogilvy and resonated around the world in 1958. The remainder of the print advertisement (underneath this title) listed features of the car and benefits to the customer [...]

Proposal Management Plan

Business Proposal Writing - Plan

Everybody involved directly in the production of the bid documents needs to understand how it is to be managed. An obvious statement, maybe. But the form in which they can receive this information can vary depending on the size (and geographical spread) of the team and the size of the opportunity. The workload of the bid and [...]

Writing a Proposal – How would you ideally want to write about it?

business capture mastery FAQ

It’s the eternal dilemma when writing a proposal; how to structure the proposal. Ideally, you want to choose how to tell your story.  That way you’re more in control and the selling story can be written with an elegant and relevant logic. Imagine telling a friend or a colleague about your clever widget or a [...]

Proposal Writing – Making your message stick

business proposal writing food for thought

Proposal Writing is never far from my thoughts because of what I do – both here and offline.  I was talking with a friend the other day whilst driving home from work.  In passing she mentioned a newspaper article she’d read which said that people who read information using a Kindle didn’t recall information – [...]

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